Who We Are

We are a black, family owned and operated business in Louisiana. Hold Your Crown began simply as an encouraging phrase shared within a small circle. While conversing with other Royals about the tests, trials and tribulations that we each encounter in life, our Queen always ended the conversations with a bit of positivity...something encouraging...something to aid in the perseverance. Thus "Hold Your Crown" was derived.


Life tests us all in so many ways and sometimes we feel like there's no end; like there's nothing else left to give; like there's no one to turn to... It is in these moments, especially,  that we need to encourage one another, to praise one another, to build up what may have been torn down. So, in honor of those who make broken look beautiful and strong appear invincible, while carrying the weight of the world on your shoulders, we salute you.